Helen Swenson

Chief Content Officer

helen.swenson@accuweather.com

Helen
Helen is responsible for all content initiatives across AccuWeather’s multiple award-winning platforms and formats, driving audience engagement, retention and revenue.

Sarah Katt

General Manager, Network

sarah.katt@accuweather.com  |  LinkedIn

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Sarah oversees programming strategy, operations, distribution and marketing. She also works closely with the digital and sales teams on the development of video products for new platforms and partners.

About Helen

As Chief Content Officer for AccuWeather, Helen Swenson is responsible for all content initiatives across AccuWeather’s multiple award-winning platforms and formats. This includes driving audience engagement, retention and revenue for the AccuWeather Network, AccuWeather NOW streaming service as well as all digital content on the AccuWeather.com® website and mobile app.
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In this leadership role, Swenson employs her expertise in channel optimization, brand consistency, audience segmentation and localization, through analytical measurement. Swenson will also drive the AccuWeather brand story, weather, lifestyle and scientific insights while seamlessly integrating content across each AccuWeather ecosystem.
Swenson’s content, strategic programming and production career spans several decades of leading various content teams. In addition to her tenure at NY1 Spectrum News, where she served for more than two years, most recently as Vice President of Content. Other previous roles include Senior Vice President of Programming at The Weather Channel, President and General Manager of WIAT in Birmingham, Creator and Executive Producer of the nationally syndicated talk show, “Sister Circle Live,” and as News Director for both KIRO-TV and WPEC-TV. She has also held several executive-level positions within Cox Enterprises.
An active and engaged leader outside of AccuWeather, Swenson has served as a board member of NATAS Southeast Chapter and has been a member of the National Association of Black Journalists, the National Lesbian and Gay Journalists Association, the Asian American Journalists Association, the National Association of Hispanic Journalists,and the Human Rights Campaign.