Chief Content Officer
President, AccuWeather Network
As Chief Content Officer and President of the AccuWeather Network, John Dokes directs AccuWeather’s Media Content Group to aggressively pursue new expansion opportunities in weather news, information and video for the fastest-growing weather media company in the world. He plays a vital role in guiding the network’s development and expansion, continuing to strengthen the only “All Weather, All the Time” national HD weather network through through innovative programming, proprietary forecast offerings, colorful, in-depth reporting and a dynamic and talented growing broadcast team.
AccuWeather, with global headquarters in State College, Pennsylvania, now reaches over 1.5 billion people worldwide through smart phones, tablets, wired and mobile Internet sites, radio, television, newspapers, digital signage and the AccuWeather Network cable channel. Further, AccuWeather serves more than half of Fortune 500 companies as well as thousands of other businesses worldwide including such well respected brands as Amazon, Disney, Google, LG, Microsoft and Samsung. Recognized as the most accurate source of highly localized weather forecasts and warnings everywhere in the world with proven Superior Accuracy™, AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property losses.
Dokes joined AccuWeather as Chief Marketing Officer in 2013 and helped to reinvent and expand AccuWeather as the world’s most trusted weather brand worldwide with initiatives directed at both consumer and business enterprise audiences. In 2015, he was promoted to Global Chief Marketing Officer and General Manager of the AccuWeather Network. He has also continued to strengthen the only 24x7x365 "All Weather, All the Time" national HD weather network. Under his leadership, the AccuWeather Network, launched in 2015, has achieved 340 percent growth.
With more than 25 years’ experience in digital and traditional marketing and a history of driving multi-million-dollar revenue gains, Dokes has worked with world-renowned brands, such as Marvel Entertainment and MTV Networks - Viacom. He was instrumental to the launch of Marvel Entertainment’s digital content experiences and participated in the early marketing efforts of the Marvel Cinematic Universe as well as key publishing, video game and television initiatives.
Dokes serves as a mentor with the National Association for Multi-Ethnicity in Communications (NAMIC), advocating diversity in the telecommunications industry, and on the advisory board of Culture Shift Labs, a consulting firm specializing in multicultural marketing communications. In 2018, Dokes was selected for Savoy magazine's annual, prestigious list of the Most Influential Blacks in Corporate America and was named one of the “Top 50 business alumni of California State University Northridge” – David Nazarian College of Business and Economics.
Dokes’ talents extend beyond the corporate boardroom. He served as a writer for the comic X-Force and as an accomplished Jazz vocalist, he has travelled the world and currently performs with the popular big band George Gee’s Swing Jazz Orchestra. He resides in New York City with his wife and two daughters and continues to write music.